Studi Kelayakan Bisnis Produksi dan Pemasaran Cake di Kota Bandung (Kasus di CV. Yeye Group)

Abstract

CV. Yeye group is one of the companies engaged in the culinary business of the production and sale of fast food by opening several businesses including ramen noodles, batagor, meatballs, grilled chicken, and others. To develop its culinary business, the company plans to allocate its capital to open a new business in the field of food businesses with different types of previous businesses with the aim of reaching wider consumers and making greater profits. The new business planned by the company is making factories and marketing cakes. To find out the amount of business capital needed to establish a business, knowing the potential of the market that can be mastered and knowing the level of business feasibility if realized, it is necessary to conduct a business feasibility study based on market & marketing aspects, technical & technological aspects, organizational & management aspects, and aspects finance. The analytical tool used in this research is a business analysis based on the values ​​of PI, PP, ROI, NPV, IRR, and risk analysis. The results of the feasibility analysis show that this business is feasible to be realized, one of which is indicated by the analysis of financial aspects that produce a PI value of more than 1, the value of PP which is less than 3 years.